Cruelty-free makeup is the one makeup that makes use of cosmetic items that are not being tested on animals. In general, cruelty-free items are free from tests on animals while they are being developed or after completely developed.
Is Cruelty-Free Makeup Really A Practice?
Nowadays, a lot of famous cosmetic brands are moving to be cruelty-free to maintain a level of ethics in their business. And somewhere, being cruelty-free is the need of the hour.
In a few countries, there are some stringent laws that state it obligatory to test foreign cosmetics on animals. So, in order to sell their products in some other countries, testing on animals is necessary.
Meaning Of “100% Cruelty-Free” Makeup Company
If you find companies dealing with cosmetic items as cruelty-free, then various brands and products have never been tested on animals.
Secondly, some valid question arises like, “How can the user know whether the cosmetic is cruelty-free or not?”
So, the answer is, there are various companies that test whether the beauty product is cruelty-free or not. The best example of this is the Leaping Bunny. It is a company that certifies various brands on the basis of the fact of whether they are dealing with cruelty-free items or not.
The Big Lie
Many times, makeup brands project themselves as cruelty-free ones even if they are not. There are countries like China that has a billion-dollar market of cosmetics that are beauty products. In China, it is necessary for any foreign cosmetic company to test products on animals to be able to sell it.
There are also cruelty-free makeup brushes. What does that mean? It means that, unlike the usual brushes used for beauty purposes, these brushes do not use animal hair. Somewhere in between, cruelty-free cosmetic items are quite beneficial for the user, as well.
Is It True That Some Brands Are 100% Cruelty-Free Makeup?
So, the answer to this is a big “yes.” There are a number of brands that are cruelty-free. Especially in the United Kingdom, there are a lot of cosmetic brands that are fully cruelty-free. For instance, various products from Charlotte Tilbury to Barry M.
There are also dozens of examples where the parent company is cruelty-free but its subsidiary is not, just like in the case of L’Oreal and Urban Decay. L’Oreal is the parent company of Urban Decay; on one hand, Urban Decay is 100% cruelty-free and L’Oreal is not. Nowadays, all the cosmetic items are easily available in a cruelty-free form.
The availability of cruelty-free products becomes easy because of the emergence of various companies and indexes that take a check on cruelty. Anastasia Beverly Hills, Urban Decay, Illamasqua, and Too Faced are some 100% cruelty-free ones.