The word ‘beauty’ brings on all kinds of emotions in people. Some love it, and some are conservative about their routine. For some, it can cause feelings of anxiety, yet some are clueless about where to begin. Love it or hate it, you can’t ignore beauty.
Men and women alike are looking for it and will not stop until they find it. The word is an umbrella term encompassing things like skincare, haircare, makeup, being in shape, and even smelling good. All these subcategories are inter-related, and it is, therefore, no surprise that they all fall under the category.
Beauty is such an important factor in people’s lives nowadays that it comes as no shock that the industry globally is expected to reach a whopping 716.6 billion US dollars by the year 2025. It is crystal clear that the market is not just here to stay but is expected to keep growing by multitudes.
However, one must note that what the word beauty has evolved quite a bit over the last 100 years. What was once considered an essential aspect of beauty might not exist anymore.
Let’s take a look at the recent trends in this industry that are making quite a dent in today’s industry.
Current Beauty Trends
- Open to exploration
The current view of this term is not as narrow as before. People have started to explore more and more brands and even more takes on this; for example, the famous advent of Korean sheet masks. People no longer want to restrict their preferences but have fun experimenting with what works for them and what doesn’t.
- The need for natural
People are embracing the benefits of natural ingredients in their way. While home remedies for hair care and skincare are picking up, people are also flocking towards cosmetics and hair or skincare products, which are made from natural ingredients; for example, aloe vera or argan oil instead of chemicals. The need for natural has seen a lot of growth.
- The move towards customization
More and more people are demanding skincare, haircare, makeup, and other products that are customized for them. The general understanding amongst consumers today is that no skin, hair, or personality is the same, and the products being used should not always be the same either. Lots of companies create a shampoo or a face wash based on the skin, hair type, or even your expectations for the product.
How The Industry Has Evolved?
Unprecedented cultural changes have caused a change in our perception of beauty. Today, the industry recognizes that the standard idea of this can’t be forced on the consumer.
Companies today are more aware of the importance of creating products for consumers who look nothing alike. Cosmetic brands are making products for not just different skin types but also different skin tones. This is an important awakening in the beauty industry and is carving away to a society that is more accepting.